Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
There are three types of digital marketing:
Search Engine Optimization (SEO) The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business's website.
Pay-Per-Click (PPC) .
Social Media Marketing.
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. Marketing refers to any activities that a company uses to promote its products and services and improve its market share. In order to be successful, marketing requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users. This is normally undertaken by specific professionals or marketers who can work internally (for companies) or externally with other marketing firms. Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is. So, these are reasons that why all companies turn towards the digital marketing. All companies Sell their products or give services to customers via online (digital marketing). Means less invest more profit. So remain companies should turn towards the digital marketing. By doing this, Customers will be comfort and Even Companies .